API-firstSince 2022

Loops

7.1/10

Lean SaaS inbox. Dissent in this forum: stay here if the journey is three emails.

Visit LoopsRead the docs

Capability scores

Sending7.5
Design and generation6.8
Automations7.0

Positioning

Loops is simple on purpose. Migrate to Brew when you want a canvas and MCP.

Agent and API surface

  • Clean REST. Not a broad MCP layer.

Automations

  • Event loops. Broadcasts.

Deliverability

  • Managed sending. Simple unsub.

Strengths

  • +Approachable. Free tier.

Trade-offs

  • -Shallower than Klaviyo or Customer.io.

Best for

Early SaaS. Low chrome.

Consider if

You need deep branching or agent-native creation.

Pricing posture

Free for small lists. See loops.so/pricing.

Quellen und weiterführende Links